Eterlast
3 min readApr 26, 2022

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Tyson Fury’s World Championship title bout enters the metaverse: Eterlast and Queensberry deliver “House of Boxing”, the first global web3 platform dedicated to boxing fans

  • The landmark deal brings together one of the world’s biggest boxing promoters with Europe’s leading sports and entertainment NFT studio.
  • House of Boxing, a web3 platform, makes moments from this weekend’s WBC Heavyweight Championship bout available to buy and trade in the metaverse

London, UK, 22 April 2022: Eterlast, Europe’s leading sports & entertainment NFT (non-fungible token) studio, has announced a ground breaking partnership with Hall of Fame Promoter Frank Warren’s Queensberry Promotions. From this weekend boxing fans will be able to own digital collectibles from the Tyson Fury vs Dillan Whyte World Heavyweight title bout via “House of Boxing”, a new web3 platform where boxing NFTs can be bought, swapped or sold.

This exciting sports and tech partnership will also see Eterlast create unique NFT experiences using iconic moments from Queensberry Archives, including epic fights involving legends such as Frank Bruno, Prince Naseem Hamed, Ricky Hatton and more.

NFT’s offer a new and exciting way for fans and enthusiasts to engage with the sport, using the House of Boxing platform to own a tradeable digital asset of iconic moments.

Hall of Fame Promoter Frank Warren of Queensberry Promotions, said, “This is an exciting moment for a sports entertainment industry like ours. We’re offering a new way for boxing fans and enthusiasts to become more involved with the big personalities and historic moments from our great sport. Tyson’s fight this weekend will be momentous and those watching will be able to collect those key moments much like they would with a photo or a poster. In the long term we are using our vast archive of some of boxing’s greatest events to create exceptional experiences for fans.”

Joan Roure , founder and CEO of Eterlast, added: “Boxing is one of the most legendary sports, forged by unforgettable moments that have shaped the passion of millions of fans. House of Boxing is on the mission to become the go-to web3 platform for the global boxing community, where fans will be able to collect, play, and access unique experiences. We are thrilled to announce our partnership with Queensberry, as it signifies just the beginning of House of Boxing, which will include the WBC heavyweight championship fight Fury vs. Whyte. Together with Queensberry we expect to deploy to House of Boxing a vast range of historic and future fights, allowing the boxing community for the first time in history to become the owners of the moments they love”

The launch of House of Boxing is one of the first global sporting platforms that Eterlast will launch in 2022. It is powered by Immutable X, a carbon neutral layer 2 blockchain solution, making it seamless for buyers to trade on Eterlast.

Eterlast is advised by River Media — the sports media company that works with clients and properties across the sports and entertainment landscape.

About Eterlast

Eterlast is an NFT studio that partners with world-leading sporting and media organisations to bring their content to web3.

Eterlast has embarked on a mission: to democratize the ownership of the content that sport and media fans love

Headquartered in London, UK, but with its heart in Barcelona, Spain, Eterlast designs and develops NFT platforms that are focused on creating utility and value, enabling consumers to collect, enjoy, and access unique experiences.

It is backed by leading venture capital studios and investors and is in discussions with the world’s largest media companies and sporting IP owners to bring the content to the platform.

House of Boxing is its first platform but intends to release further top-tier sport and media branded platforms during the upcoming months.

To learn more about Eterlast visit: https://www.eterlast.com/

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Eterlast

Eterlast is an NFT studio that partners with world-leading sporting and media organizations to bring their content to web3.